We’ve all seen them - videos that are almost painful to watch. Some make you laugh, and some make you cry - And if they are on your ecommerce site – they are nothing short of frustrating, to say the least.
When you think of why you wanted a video in the first place – you may realize just how much information can be easily delivered to your audience, or you may be reminded of how useful and profitable, having a friendly face to greet your customers 24/7 can be.
Unfortunately when your video doesn’t cut the mustard, it can be a real stain on the reputation of your business.
You see, when a visitor comes onto your site, just like in ‘real life’, you only have one chance at making a good first impression.
And the best way to make a favorable FIRST impression? – Hands down, the number one choice is Video.
But not just any video.
Your video, as we are all too painfully aware, must be done tastefully, professionally and in such a way as to engage your visitors and even entice them to make a purchase – or at the very least – persuade them to give you their email address.
So, what else should your Video be doing for you?
A professional video can do lot of work in very little time, and there are some things that it absolutely MUST do and some things that it absolutely must NOT do, no matter how long or short your video is.
Your Video MUST be either Informative, Influential or Entertaining.
And while it can be any combination of the three, the reasoning behind that decision must be well thought out and made crystal clear in the final product.
Your video MUST deliver a message to your customer.
And the message must make sense, be appropriate, and be complete. Your message must have a beginning, a middle and an end.
Most non-professional videos DO NOT deliver a message that is clear and concise. Rather they have a tendency to deliver a mish-mash of indiscernible information, without a mission and with no clear purpose.
Your video MUST be a good and honest representation of you, your values and your business.
Due to lack of training, insufficient experience and / or inferior equipment, Non-professional Videographers are most often unable to plan, script, produce, shoot, and then edit a video of professional quality. A video that really speaks to the matter at hand, whether its mission is to guide a visitor towards making a purchase, encourage your visitor to join your email list or attend your online or live event must be focused, engaging and on target. The video that can do that – is almost always a video done by a professional – like the professionals here at C Schultz Media.
Hi my name is Charles and I am the owner of C Schultz Media. I have been immersed in the field of photography and videography for the last 25 years. Four years ago I was finally able to pursue my long-held dream of going to school so I could earn the much coveted credentials that are so valued in this field. And while my educational journey continues (we should learn something new every day), I am finally able to say without a shadow of doubt, that when it comes to producing a Professional video that will produce the results you want, my team and I are qualified, and committed to seeing your project through to a successful end.
As a professional in your line of business, you know how important it is to let your potential customers and clients know, not only how to find you, but also what you do and why they should choose you above your competition.
Working with C Schultz Media opens a world of opportunities for your business adventures. From professional script writing through to Search Engine Optimization (SEO), we bring a wide array of skills to the table, and we would be honored to discuss the possibilities with you at your earliest convenience.
So, give us a call at: 314-482-4494 to contact us directly.
By the way, we know you will be pleasantly surprised at just how affordable our services are AND how effective the results will be.
My name is Charles Schultz, and my team and I are looking forward to Serving you.